How to Discover What You Should Get Paid For

Jupiter Retrograde Made Me Realize I've Been Doing Business Backwards

I kept trying to create elaborate services when someone finally asked me: "What do you already do that helps people without trying?"

1. What do people come to you for (even when you don't want them to)?

For me: Decisions they've already made but won't admit.

2. What's your most annoying trait that's actually valuable?

For me: I see the obvious immediately and can't pretend I don't.

3. What have you survived that others are currently drowning in?

For me: Analysis paralysis, toxic relationships, starting over at 40.

4. What do you do naturally that others find impossible?

For me: Pattern recognition. Seeing the real issue under the presented problem.

5. What would you do even if nobody paid you?

For me: Tell people their own truth until they believe it.

The formula:

[Your annoying trait] + [What you survived] + [What others avoid] = What to charge for

I'm not a coach, therapist, or guru. I'm just someone who got tired of watching people negotiate with reality. Turns out, that's worth $500 per session.

Try it:

Answer those five questions. Don't edit. First thought, best thought. Then look at what emerged and ask: "Who would pay me to stop doing this for free?"

Your business might not be what you're building. It might be what you can't stop doing anyway.

Mercury retrograde says look backwards to move forward. What have you been giving away that someone would gratefully pay for?